I have a friend whose three greatest
passions in life are Red Bull, Cracker Jack, and music. He's very
funny, you should listen to his podcast. Anyway, given the volatile
nature of those three things when you combine them on a regular
basis, I often worry about him. When I heard that Cracker Jack was
coming out with a caffeinated product, I thought it was only a matter
of time before he ate them until his head exploded.
It turns out these snack mixes are
quite different from the Cracker Jack the rest of us know and
tolerate. Most of them don't contain caffeine (only the Power Bites
do), and some of them are actually quite good.
Cocoa Java Power Bites
“Crunchy chocolate & coffee
flavored bites made with real coffee”
These are very tasty when you're eating
them. They're like chocolate Oreo crumbs with a little bit of coffee
grounds mixed in. Unfortunately, they leave a soapy aftertaste. We
can send a man to the moon, but science has yet to come up with a way
to mask the unpleasant flavor of added caffeine.
Vanilla Mocha Power Bites
“Crunchy vanilla & coffee
flavored bites made with real coffee”
The soapy aftertaste is present in
these, but not nearly as strong as in the Cocoa Java Power Bites.
They taste like the cookie version of a gas station cappuccino.
PB & Chocolate Hearty Mix
“Savory PB & Chocolate flavored
and coated oat clusters, mixed with honey roasted and salted peanuts”
This mix is probably my favorite of the
six I sampled. It tastes like a very crunchy peanut butter cookie
with some chocolate thrown in.
Cheddar BBQ Hearty Mix
“Tangy cheddar and BBQ flavored oat
clusters, mixed with salted peanuts & smoked almonds”
I was admittedly terrified when I saw
the phrase “BBQ flavored oat clusters,” but it turns out oat
clusters are well-suited as a delivery mechanism for a payload of
savory, delicious artificial flavoring. This mix has the taste of
your standard BBQ potato chip, but more potent and crunchier.
Zesty Queso Hearty Mix
“Kickin' zesty queso flavored oat
clusters, mixed with spicy peanuts & roasted almonds”
This mix makes me wonder how snack
manufacturers have missed doing a queso flavor before. Cheese and
salsa flavors have been done and done again, but the result is
greater than the sum of its parts. It's counterintuitive that nuts
would work with a queso flavor, but they certainly do.
Spicy Pizzeria Intense Mix
“Spicy pizza flavored mix of pretzel
pieces, crunchy corn kernels & crispy corn sticks”
Normally, I disapprove of pretzels in
snack mixes. The slick surface of a pretzel does not capture flavor
very well, and they end up lending a certain blandness to otherwise
tasty snacks like Chex Mix. Cracker Jack has the right idea here,
using instead chunks of thicker pretzels with the interior exposed.
The flavor, on the other hand, leaves something to be desired. It
tastes like very cheap pizza, such as Totino's. I swore off that
stuff after I accidentally burned one in the oven, and it came out
tasting no different than if it had been properly cooked.
While I approve of most of the flavors
(particularly the Hearty Mixes) and recommend giving them a try, make
no mistake: these are not healthy. At all. Cracker Jack'd is best
eaten on road trips when you need something tasty and filling and
don't care about getting 40% of your recommended daily sodium intake
in one snack.
A minor peeve with the copy on the
packaging: inconsistent use of “and” vs. “&”. Get it
together, Cracker Jack!
Three varieties were not available at
the time of writing: Berry Yogurt, Buffalo Ranch, and Salted Caramel.
Want me to review something? Send me an email and I'll do my best!
©2013 The Revioozy. All rights reserved.
Want me to review something? Send me an email and I'll do my best!
©2013 The Revioozy. All rights reserved.